Market Research Analysts and Marketing Specialists Salary in Missouri: $81,500 Average

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Average base salary, Missouri

$81,500 / year

≈ $6,800 per month · $39.18 per hour

LocationOr metro area

BLS May 2025 state data for Missouri · median $72,500

25th percentile
$50,500Average
$81,50075th percentile
$104,000

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, aged to 2026 using compounded market movement. State selections show BLS state-level figures where published. Actual pay varies with experience, industry, and organization size.

Market Research Analysts and Marketing Specialists salary by state

Alabama$71,000

Alaska$72,500

Arizona$83,000

Arkansas$81,000

California$112,000

Colorado$102,500

Connecticut$90,000

Delaware$109,500

District of Columbia$110,000

Florida$84,000

Georgia$87,500

Hawaii$67,000

Idaho$75,500

Illinois$91,000

Indiana$75,000

Iowa$76,000

Kansas$80,000

Kentucky$72,500

Louisiana$71,000

Maine$82,000

Maryland$88,500

Massachusetts$112,500

Michigan$80,000

Minnesota$97,500

Mississippi$64,000

Missouri$81,500

Montana$73,500

Nebraska$67,000

Nevada$79,500

New Hampshire$83,000

New Jersey$98,000

New Mexico$69,500

New York$107,000

North Carolina$92,500

North Dakota$69,500

Ohio$81,500

Oklahoma$72,000

Oregon$93,500

Pennsylvania$80,000

Rhode Island$92,500

South Carolina$84,500

South Dakota$76,500

Tennessee$82,500

Texas$82,500

Utah$74,000

Vermont$81,000

Virginia$90,500

Washington$111,500

West Virginia$60,500

Wisconsin$76,500

Wyoming$72,000

About this role

Market Research Analysts and Marketing Specialists is a professional role in the Business and Financial Operations job family, focused on Market Research Analysts and Marketing Specialists work. Pay for this title reflects both its level and its scope; see our Title Level and Organization Responsibility guides for how WePayFairly defines them.

What Market Research Analysts and Marketing Specialistss do

Typical education: Bachelor's Degree

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Measure and assess customer and employee satisfaction.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Top skills: Writing Reading Comprehension Critical Thinking Speaking Complex Problem Solving Active Listening

Includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (CC BY 4.0).

Market Research Analysts and Marketing Specialists pay by experience level

Entry level$45,000

Typical starting pay (about the 10th percentile)

Early career$60,500

A few years in (about the 25th percentile)

Experienced$81,500

Mid-career median pay

Senior$112,000

Seasoned professionals (about the 75th percentile)

Top earners$161,000

Highest earners (about the 90th percentile)

Experience tiers are derived from the BLS wage percentile distribution for this occupation, aged to 2026. Actual pay varies by employer, location, and specialization.

Job outlook

+6.7%

projected change in jobs, 2024–2034

87,200

projected openings per year

Growing about as fast as average

Source: U.S. Bureau of Labor Statistics, Employment Projections program (2024–2034). Openings include growth and replacement needs.

Market Research Analysts and Marketing Specialists salary by industry

Professional, Scientific, and Technical Services

248,820 workers

$94,500

Management, Scientific, and Technical Consulting Services

104,250 workers

$90,000

Management of Companies and Enterprises

74,470 workers

$108,000

Management of Companies and Enterprises

74,470 workers

$108,000

Computer Systems Design and Related Services

46,310 workers

$111,500

Administrative and Support Services

45,260 workers

$83,500

Advertising, Public Relations, and Related Services

41,070 workers

$85,500

Merchant Wholesalers, Durable Goods

36,260 workers

$95,000

Insurance Carriers and Related Activities

35,760 workers

$94,000

Publishing Industries

35,010 workers

$119,000

National sector-level figures, BLS OEWS May 2025, aged to 2026.

How this role compares

Market Research Analysts and Marketing Specialists pays 2% below the average across 47 roles in the Business and Financial Operations job family (family average $94,500).

Similar-paying roles in Business and Financial Operations

Search Marketing Strategist$92,500

Logistician$93,000

Compliance Officer$91,500

Loan Officer$91,000

Cost Estimator$88,500

Insurance Underwriter$97,000

Business Continuity Planner$97,500

Compensation, Benefits, and Job Analysis Specialists$87,500

Accountants and Auditors$98,000

Buyers and Purchasing Agents$86,500

Careers related to Market Research Analysts and Marketing Specialists

Marketing Manager$184,000

Data Scientist$131,000

Advertising and Promotions Managers$159,500

Management Analyst$118,000

Sales Manager$170,000

Public Relations Manager$170,500

Related occupations from O*NET OnLine, U.S. Department of Labor.

Frequently asked questions

How much does a Market Research Analysts and Marketing Specialists make?

The average base salary for a Market Research Analysts and Marketing Specialists in the United States is $92,500 per year, or about $44.47 per hour.

What is the typical salary range?

Pay typically falls between $60,500 and $112,000 per year (25th to 75th percentile) depending on experience, location, industry, and organization size.

How does this compare with other Business and Financial Operations roles?

The Business and Financial Operations job family averages $94,500 across 47 roles tracked by WePayFairly.

Need a defensible market price for this role?
WePayFairly data is compiled from published survey sources and maintained by compensation professionals.

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