Retail Salesperson Salary in Nebraska: $36,500 Average

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Data current as of August 2026 · sources: U.S. Bureau of Labor Statistics and O*NET

Average base salary, Nebraska

$36,500 / year

≈ $3,050 per month · $17.55 per hour

LocationOr metro areaOr industryOr city

BLS May 2025 state data for Nebraska · median $33,000

25th percentile
$30,000Average
$36,50075th percentile
$38,000

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, aged to 2026 using compounded market movement. State selections show BLS state-level figures where published. Actual pay varies with experience, industry, and organization size.

Retail Salesperson salary by state

Alabama$34,500

Alaska$41,500

Arizona$39,500

Arkansas$33,500

California$44,500

Colorado$43,000

Connecticut$42,000

Delaware$38,500

District of Columbia$44,000

Florida$37,500

Georgia$35,000

Hawaii$42,000

Idaho$38,500

Illinois$40,000

Indiana$36,500

Iowa$35,500

Kansas$36,000

Kentucky$33,500

Louisiana$33,500

Maine$41,500

Maryland$39,500

Massachusetts$41,500

Michigan$39,000

Minnesota$39,500

Mississippi$32,000

Missouri$37,500

Montana$39,500

Nebraska$36,500

Nevada$37,500

New Hampshire$40,500

New Jersey$43,500

New Mexico$36,500

New York$44,000

North Carolina$35,500

North Dakota$40,000

Ohio$36,000

Oklahoma$34,000

Oregon$42,000

Pennsylvania$35,500

Rhode Island$39,000

South Carolina$35,000

South Dakota$41,000

Tennessee$36,000

Texas$35,000

Utah$38,000

Vermont$44,000

Virginia$37,500

Washington$45,000

West Virginia$32,500

Wisconsin$37,500

Wyoming$38,500

Total cash compensation

Base salary plus target annual bonus. Target bonus opportunity scales with role level, so a higher base carries a higher target percentage.

Base salary

$38,500

National baseline

Target bonus

$3,000

7.3% of base

Total target cash

$41,500

Base plus target bonus

Bonus percentiles: 25th $2,000 50th $3,000 75th $5,000

Long-term incentive is not shown for this role. Equity awards are only disclosed publicly for the named executive officers of public companies, so no market figure exists for most jobs. See executive pay disclosures.

About this role

Retail Salesperson is a professional role within the function in the Sales job family.

The Sales function covers building customer relationships, managing pipeline, and closing revenue.

Typical entry preparation: High School Diploma and up to 1 year of related work experience, per O*NET occupational data. Advancement typically requires additional years in role.

Pay for this title reflects both its level and its scope; see our Title Level and Organization Responsibility guides for how WePayFairly defines them.

What Retail Salespersons do

Typical education: High School Diploma

Greet customers and ascertain what each customer wants or needs.
Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
Compute sales prices, total purchases, and receive and process cash or credit payment.
Prepare merchandise for purchase or rental.
Answer questions regarding the store and its merchandise.

Top skills: Persuasion Speaking Service Orientation Active Listening Social Perceptiveness Negotiation

Includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (CC BY 4.0).

Retail Salesperson pay by experience level

Entry level$28,000

Typical starting pay (about the 10th percentile)

Early career$31,000

A few years in (about the 25th percentile)

Experienced$36,500

Mid-career median pay

Senior$40,000

Seasoned professionals (about the 75th percentile)

Top earners$49,500

Highest earners (about the 90th percentile)

Experience tiers are derived from the BLS wage percentile distribution for this occupation, aged to 2026. Actual pay varies by employer, location, and specialization.

Job outlook

-0.5%

projected change in jobs, 2024–2034

555,800

projected openings per year

Declining

Source: U.S. Bureau of Labor Statistics, Employment Projections program (2024–2034). Openings include growth and replacement needs.

Retail Salesperson salary by industry

General Merchandise Retailers

795,090 workers

$35,500

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

688,310 workers

$35,500

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

611,950 workers

$36,000

Clothing and Clothing Accessories Retailers

499,850 workers

$34,500

Building Material and Garden Equipment and Supplies Dealers

468,410 workers

$41,000

Building Material and Supplies Dealers

400,160 workers

$42,000

Motor Vehicle and Parts Dealers

309,010 workers

$53,000

Furniture, Home Furnishings, Electronics, and Appliance Retailers

265,280 workers

$42,000

Sporting Goods, Hobby, and Musical Instrument Retailers

235,950 workers

$36,000

Automobile Dealers

225,610 workers

$56,000

National sector-level figures, BLS OEWS May 2025, aged to 2026.

Typical duties and FLSA status

Core duties

Greet customers and ascertain what each customer wants or needs.
Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
Compute sales prices, total purchases, and receive and process cash or credit payment.
Prepare merchandise for purchase or rental.
Answer questions regarding the store and its merchandise.

FLSA classification (typical)

Typically Non-exempt · Service, trades, or production work

Occupations in this SOC group are typically classified as Non-exempt and eligible for overtime pay under FLSA rules. Actual classification depends on the specific job duties, salary basis, and any applicable state or local rules. The current federal salary threshold for exemption is $684 per week ($35,568 per year), per the 2020 Department of Labor rule; the 2024 rule that would have raised the threshold was struck down by federal court in November 2024.

How this role compares

Retail Salesperson pays 66% below the average across 933 roles in the Sales job family (family average $114,000).

Similar-paying roles in Sales

Telemarketer$38,500

Assistant Service Technician$39,500

Assistant Field Service$40,500

Assistant Account$41,500

Assistant Inside Sales Team$42,500

Assistant Inside Sales$38,500

Assistant Inside Sales Field$38,500

Assistant Telesales$38,500

Assistant Telesales Field$38,500

Representative Inside Sales$38,500

Careers related to Retail Salesperson

Counter and Rental Clerks$47,500

Door-to-Door Sales Workers, News and Street Vendors, and Related Workers$45,500

Stockers and Order Fillers$41,000

Demonstrators and Product Promoters$47,000

First-Line Supervisors of Retail Sales Worker$55,500

Parts Salesperson$45,500

Related occupations from O*NET OnLine, U.S. Department of Labor.

Frequently asked questions

How much does a Retail Salesperson make?

The average base salary for a Retail Salesperson in the United States is $38,500 per year, or about $18.51 per hour.

What is the typical salary range?

Pay typically falls between $31,000 and $40,000 per year (25th to 75th percentile) depending on experience, location, industry, and organization size.

How does this compare with other Sales roles?

The Sales job family averages $114,000 across 933 roles tracked by WePayFairly.

Need a defensible market price for this role?
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