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Search Marketing Strategist

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Home › Business and Financial Operations › Search Marketing Strategist › Kentucky
Average base salary, Kentucky
$72,500 / year
≈ $6,050 per month · $34.86 per hour

BLS May 2025 state data for Kentucky · median $63,500
25th percentile
$49,500Average
$72,50075th percentile
$81,000
Source: U.S. Bureau of Labor Statistics, OEWS May 2025 (occupation group), with detailed role definition from O*NET, aged to 2026 using compounded market movement. State selections show BLS state-level figures where published. Actual pay varies with experience, industry, and organization size.
Search Marketing Strategist salary by state
Alabama$71,000
Alaska$72,500
Arizona$83,000
Arkansas$81,000
California$112,000
Colorado$102,500
Connecticut$90,000
Delaware$109,500
District of Columbia$110,000
Florida$84,000
Georgia$87,500
Hawaii$67,000
Idaho$75,500
Illinois$91,000
Indiana$75,000
Iowa$76,000
Kansas$80,000
Kentucky$72,500
Louisiana$71,000
Maine$82,000
Maryland$88,500
Massachusetts$112,500
Michigan$80,000
Minnesota$97,500
Mississippi$64,000
Missouri$81,500
Montana$73,500
Nebraska$67,000
Nevada$79,500
New Hampshire$83,000
New Jersey$98,000
New Mexico$69,500
New York$107,000
North Carolina$92,500
North Dakota$69,500
Ohio$81,500
Oklahoma$72,000
Oregon$93,500
Pennsylvania$80,000
Rhode Island$92,500
South Carolina$84,500
South Dakota$76,500
Tennessee$82,500
Texas$82,500
Utah$74,000
Vermont$81,000
Virginia$90,500
Washington$111,500
West Virginia$60,500
Wisconsin$76,500
Wyoming$72,000
About this role

Search Marketing Strategist is a professional role within the function in the Business and Financial Operations job family.

Pay for this title reflects both its level and its scope; see our Title Level and Organization Responsibility guides for how WePayFairly defines them.

What Search Marketing Strategists do

Typical education: Bachelor's Degree

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Participate in the development or implementation of online marketing strategy.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Top skills: Reading Comprehension Complex Problem Solving Judgment and Decision Making Critical Thinking Active Listening Active Learning

Includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (CC BY 4.0).
Search Marketing Strategist pay by experience level
Entry level$45,000
Typical starting pay (about the 10th percentile)
Early career$60,500
A few years in (about the 25th percentile)
Experienced$81,500
Mid-career median pay
Senior$112,000
Seasoned professionals (about the 75th percentile)
Top earners$161,000
Highest earners (about the 90th percentile)
Experience tiers are derived from the BLS wage percentile distribution for this occupation, aged to 2026. Actual pay varies by employer, location, and specialization.
Job outlook
+6.7%
projected change in jobs, 2024–2034
87,200
projected openings per year
Growing about as fast as average
Source: U.S. Bureau of Labor Statistics, Employment Projections program (2024–2034). Openings include growth and replacement needs.
Search Marketing Strategist salary by industry
Professional, Scientific, and Technical Services

248,820 workers

$94,500

Management, Scientific, and Technical Consulting Services

104,250 workers

$90,000

Management of Companies and Enterprises

74,470 workers

$108,000

Management of Companies and Enterprises

74,470 workers

$108,000

Computer Systems Design and Related Services

46,310 workers

$111,500

Administrative and Support Services

45,260 workers

$83,500

Advertising, Public Relations, and Related Services

41,070 workers

$85,500

Merchant Wholesalers, Durable Goods

36,260 workers

$95,000

Insurance Carriers and Related Activities

35,760 workers

$94,000

Publishing Industries

35,010 workers

$119,000

National sector-level figures, BLS OEWS May 2025, aged to 2026.
How this role compares

Search Marketing Strategist pays 2% below the average across 47 roles in the Business and Financial Operations job family (family average $94,500).

Similar-paying roles in Business and Financial Operations
Market Research Analysts and Marketing Specialists$92,500
Logistician$93,000
Compliance Officer$91,500
Loan Officer$91,000
Cost Estimator$88,500
Insurance Underwriter$97,000
Business Continuity Planner$97,500
Compensation, Benefits, and Job Analysis Specialists$87,500
Accountants and Auditors$98,000
Buyers and Purchasing Agents$86,500
Careers related to Search Marketing Strategist
Marketing Manager$184,000
Data Scientist$131,000
Advertising and Promotions Managers$159,500
Management Analyst$118,000
Sales Manager$170,000
Public Relations Manager$170,500
Related occupations from O*NET OnLine, U.S. Department of Labor.
Frequently asked questions

How much does a Search Marketing Strategist make?

The average base salary for a Search Marketing Strategist in the United States is $92,500 per year, or about $44.47 per hour.

What is the typical salary range?

Pay typically falls between $60,500 and $112,000 per year (25th to 75th percentile) depending on experience, location, industry, and organization size.

How does this compare with other Business and Financial Operations roles?

The Business and Financial Operations job family averages $94,500 across 47 roles tracked by WePayFairly.

Need a defensible market price for this role?
WePayFairly data is compiled from published survey sources and maintained by compensation professionals.

Explore Market DataOur Methodology

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