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Advertising Sales Agent

HomeSalesAdvertising Sales Agent › California
Data current as of August 2026 · sources: U.S. Bureau of Labor Statistics and O*NET
Average base salary, California
$94,000 / year
$7,850 per month · $45.19 per hour

BLS May 2025 state data for California · median $83,000
25th percentile
$58,000
Average
$94,000
75th percentile
$108,500
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, aged to 2026 using compounded market movement. State selections show BLS state-level figures where published. Actual pay varies with experience, industry, and organization size.
Advertising Sales Agent salary by state
Alabama$58,000
Alaska$62,500
Arizona$71,500
Arkansas$59,500
California$94,000
Colorado$92,500
Delaware$60,500
Florida$72,000
Georgia$68,500
Hawaii$67,000
Idaho$76,000
Illinois$82,000
Indiana$66,500
Iowa$64,500
Kansas$61,000
Kentucky$57,500
Louisiana$66,000
Maine$68,000
Maryland$81,000
Michigan$87,000
Minnesota$78,500
Missouri$78,500
Montana$56,500
Nebraska$91,000
New Jersey$82,000
New Mexico$56,000
New York$115,500
Ohio$61,500
Oklahoma$75,500
Oregon$77,000
Tennessee$52,500
Texas$68,000
Utah$90,000
Vermont$65,000
Washington$115,500
Wisconsin$76,500
Wyoming$65,000

Total cash compensation

Base salary plus target annual bonus. Target bonus opportunity scales with role level, so a higher base carries a higher target percentage.

Base salary
$83,500
National baseline
Target bonus
$10,000
11.8% of base
Total target cash
$93,500
Base plus target bonus
Bonus percentiles: 25th $6,000 50th $10,000 75th $16,500
Long-term incentive is not shown for this role. Equity awards are only disclosed publicly for the named executive officers of public companies, so no market figure exists for most jobs. See executive pay disclosures.
About this role

Advertising Sales Agent is a professional role within the function in the Sales job family.

The Sales function covers building customer relationships, managing pipeline, and closing revenue.

Typical entry preparation: Bachelor's Degree and up to 2 years of related work experience, per O*NET occupational data. Advancement typically requires additional years in role.

Pay for this title reflects both its level and its scope; see our Title Level and Organization Responsibility guides for how WePayFairly defines them.

What Advertising Sales Agents do

Typical education: Bachelor's Degree

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Locate and contact potential clients to offer advertising services.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Top skills: Speaking Persuasion Social Perceptiveness Service Orientation Negotiation Active Listening

Includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (CC BY 4.0).
Advertising Sales Agent pay by experience level
Entry level$36,500
Typical starting pay (about the 10th percentile)
Early career$48,500
A few years in (about the 25th percentile)
Experienced$67,000
Mid-career median pay
Senior$103,500
Seasoned professionals (about the 75th percentile)
Top earners$151,000
Highest earners (about the 90th percentile)
Experience tiers are derived from the BLS wage percentile distribution for this occupation, aged to 2026. Actual pay varies by employer, location, and specialization.
Job outlook
-6.4%
projected change in jobs, 2024–2034
9,300
projected openings per year
Declining
Source: U.S. Bureau of Labor Statistics, Employment Projections program (2024–2034). Openings include growth and replacement needs.
Advertising Sales Agent salary by industry
Professional, Scientific, and Technical Services

48,190 workers

$85,000

Advertising, Public Relations, and Related Services

43,870 workers

$84,000

Broadcasting and Content Providers

18,280 workers

$87,500

Publishing Industries

15,080 workers

$66,500

Newspaper, Periodical, Book, and Directory Publishers

14,720 workers

$66,000

Radio and Television Broadcasting Stations

11,390 workers

$76,000

Media Streaming Distribution Services, Social Networks, & Other Media Networks & Content Providers

6,880 workers

$107,000

Management, Scientific, and Technical Consulting Services

3,280 workers

$90,500

Web Search Portals, Libraries, Archives, and Other Information Services

2,890 workers

$115,500

Web Search Portals, Libraries, Archives, and Other Information Services

2,890 workers

$115,500

National sector-level figures, BLS OEWS May 2025, aged to 2026.
Typical duties and FLSA status

Core duties

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Locate and contact potential clients to offer advertising services.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

FLSA classification (typical)

Typically Non-exempt · Service, trades, or production work

Occupations in this SOC group are typically classified as Non-exempt and eligible for overtime pay under FLSA rules. Actual classification depends on the specific job duties, salary basis, and any applicable state or local rules. The current federal salary threshold for exemption is $684 per week ($35,568 per year), per the 2020 Department of Labor rule; the 2024 rule that would have raised the threshold was struck down by federal court in November 2024.

How this role compares

Advertising Sales Agent pays 27% below the average across 933 roles in the Sales job family (family average $114,000).

Careers related to Advertising Sales Agent
Related occupations from O*NET OnLine, U.S. Department of Labor.
Frequently asked questions

How much does a Advertising Sales Agent make?

The average base salary for a Advertising Sales Agent in the United States is $83,500 per year, or about $40.14 per hour.

What is the typical salary range?

Pay typically falls between $48,500 and $103,500 per year (25th to 75th percentile) depending on experience, location, industry, and organization size.

How does this compare with other Sales roles?

The Sales job family averages $114,000 across 933 roles tracked by WePayFairly.

Need a defensible market price for this role?
WePayFairly data is compiled from published survey sources and maintained by compensation professionals.

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