Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, aged to 2026 using compounded market movement. State selections show BLS state-level figures where published. Actual pay varies with experience, industry, and organization size.
Marketing Manager salary in Florida
The average Marketing Manager salary in Florida is $164,500 per year on WePayFairly's 2026 basis. The 25th-to-75th-percentile range is $107,500 to $210,500. Based on BLS state wage data, aged to 2026.
The following occupation, experience, industry and career information describes the role nationally. For Florida pay, use the state figures above and the state salary questions below.
Total cash compensation
Base salary plus target annual bonus. Target bonus opportunity scales with role level, so a higher base carries a higher target percentage.
Long-term incentive is not shown for this role. Equity awards are only disclosed publicly for the named executive officers of public companies, so no market figure exists for most jobs. See executive pay disclosures.
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About this role
Marketing Manager is a professional role within the function in the Management job family.
Typical experience: 7 to 12 years at the Manager level, per widely used corporate career-level norms (Radford, Mercer, and SHRM career-level frameworks). Actual expectations vary by function, industry, and company size.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Top skills:SpeakingSocial PerceptivenessReading ComprehensionCritical ThinkingActive ListeningActive Learning
Includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (CC BY 4.0).
Marketing Manager pay by experience level
Entry level$93,500
Typical starting pay (about the 10th percentile)
Early career$127,500
A few years in (about the 25th percentile)
Experienced$172,500
Mid-career median pay
Senior$224,000
Seasoned professionals (about the 75th percentile)
Top earners$304,000
Highest earners (about the 90th percentile)
Experience tiers are derived from the BLS wage percentile distribution for this occupation, aged to 2026. Actual pay varies by employer, location, and specialization.
Job outlook
+6.6%
projected change in jobs, 2024–2034
34,300
projected openings per year
Growing about as fast as average
Source: U.S. Bureau of Labor Statistics, Employment Projections program (2024–2034). Openings include growth and replacement needs.
Marketing Manager salary by industry
Professional, Scientific, and Technical Services
96,660 workers
$191,000
Management of Companies and Enterprises
52,430 workers
$201,000
Management of Companies and Enterprises
52,430 workers
$201,000
Management, Scientific, and Technical Consulting Services
28,720 workers
$178,500
Computer Systems Design and Related Services
25,860 workers
$208,000
Merchant Wholesalers, Durable Goods
20,190 workers
$177,000
Publishing Industries
18,040 workers
$204,000
Administrative and Support Services
17,840 workers
$165,500
Merchant Wholesalers, Nondurable Goods
16,730 workers
$184,500
Insurance Carriers and Related Activities
16,060 workers
$186,500
National sector-level figures, BLS OEWS May 2025, aged to 2026.
Who works in this role
About 669,000 people held this occupation in the United States in 2025.
Women
59.4%
White
80%
Black or African American
5.7%
Asian
9.9%
Hispanic or Latino
11.5%
Race categories and Hispanic or Latino ethnicity overlap, so shares can sum to more than 100 percent. Figures describe this occupation across the national workforce, not any single employer. Source: U.S. Bureau of Labor Statistics, Current Population Survey, Annual Averages, Table 11, 2025.
Pay trend
National median annual wage, 2020 to 2025: $142,170 to $166,790.
+17.3% over this period
Medians as published each May in the BLS Occupational Employment and Wage Statistics national estimates. Nominal dollars, not adjusted for inflation. Source: U.S. Bureau of Labor Statistics, OEWS.
Pay by experience level
How annual pay for this occupation spreads from newcomers to the highest paid, aged to 2026.
Entry10th percentile
$93,500
Early career25th percentile
$127,500
Median50th percentile
$172,500
Experienced75th percentile
$224,000
Top earners90th percentile
$304,000
Bands are the 10th, 25th, 50th, 75th, and 90th percentile annual wages for this occupation nationally. Percentiles reflect the full mix of tenure, employer, and location, so they approximate but do not equal years of experience. Source: U.S. Bureau of Labor Statistics, OEWS national estimates.
Where this job pays most
Top-paying states for this occupation, average annual wage aged to 2026.
State averages for this occupation from the BLS OEWS state estimates. Cost of living differs by state; a higher wage does not always mean more buying power.
Source: U.S. Department of Labor, O*NET occupational database.
Typical duties and FLSA status
Core duties
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
FLSA classification (typical)
Typically Exempt · Executive exemption
Managerial roles at this level typically qualify for the Executive exemption because they customarily direct the work of two or more full-time employees and have authority over hiring, firing, or promotion decisions. Actual classification depends on the specific job duties, salary basis, and any applicable state or local rules. The current federal salary threshold for exemption is $684 per week ($35,568 per year), per the 2020 Department of Labor rule; the 2024 rule that would have raised the threshold was struck down by federal court in November 2024.
Pay outlook
Five-year pay outlook for this title
2026$184,000
2027$190,500
2028$197,000
2029$204,000
2030$211,000
2031$218,500
Projection assumes market wages keep rising about 3.5% a year, consistent with recent wage growth measured by the BLS Employment Cost Index. It reflects market movement for the title, not individual raises or promotions, which vary.
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Keep your market comparison in a print-ready PDF, with negotiation targets, a script using your numbers, and a five-year market-pay illustration. Career ladder where available.
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Sources and assumptions
Modeled market estimate, aged to 2026. Underlying source families are BLS OEWS May 2025 for BLS-mapped occupations and the 2018–19 collection for corporate titles. Annual aging is compounded at approximately 3–4%; geographic, industry and company-size repricing are modeled. See the role details and methodology for the applicable source and assumptions.
Your free market check includes an estimated percentile and pay gap when you enter your salary. The paid report adds a PDF, negotiation targets and script, and a five-year market-pay illustration. See a full sample report
Related occupations from O*NET OnLine, U.S. Department of Labor.
Florida salary questions
How much does a Marketing Manager make in Florida?
The average base salary for a Marketing Manager in Florida is $164,500 per year, or about $79.09 per hour, on WePayFairly's 2026 basis.
What is the median Marketing Manager salary in Florida?
The median is $147,500 per year on the same 2026 basis. The median is the middle wage in the state distribution; the average is $164,500.
What is the typical Marketing Manager salary range in Florida?
The 25th-to-75th-percentile range in Florida is $107,500 to $210,500 per year on the 2026 basis. These percentiles describe the state wage distribution; individual pay varies by employer and experience.
How does Marketing Manager pay in Florida compare with the national average?
The Florida average of $164,500 is $19,500 (10.6%) below the national average of $184,000. Both figures use WePayFairly's 2026 basis.
Where do these Florida salary figures come from?
The state figures come from BLS Occupational Employment and Wage Statistics state data. WePayFairly applies the same compounded market movement factor used elsewhere on this page to express the published figures on a 2026 basis. They are estimates, not a guarantee of a particular offer.
Need a defensible market price for this role? WePayFairly data is compiled from published survey sources and maintained by compensation professionals.
Need Marketing Manager pay benchmarked for your organization, or defensible compensation analysis for a dispute or valuation? Grahall builds it from primary sources, backed by an expert who testifies.
